I am amazing at how many marketing plans I see out there that do not have a free offer. If you test the case studies by switching from just selling a product at a set price, your average conversion rate is 1-2%. Or you could try the “free” offer, followed by say a shipping and handling fee, then the upsell for the actual product, and possibily a downsell of the upsell at half the price.

The Results? Staggering. Conversion rates for free offers jump up anywhere from 12%- 35%, for simply giving away free products!

Think about it? How many of you see the value of a product at times but just aren’t sure if you really want it. The “try before you buy” gets me everytime. Whether its software, a tutorial course or dvd, music online, free food samples, trying on clothes or shoes, I could go on and on but the concept remains the same.

People by nature are cautious buyers. They want their money to count for something. I sure do.People want answers to their questions. People want tools they need and things they should know. Give them tips they can instantly use in their lives and business. Give them pleasant surprises. Give them interaction. Give them promises you can keep. Develop a history of giving. Be known as a giver and nuture that relationship. Don’t believe me? Test it out and let me know how it goes for you.

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